Forwarders in the Firing Line

Bjorn Vang Jensen, vice president at Sea-Intelligence Advisory Services, on what he terms Maersk’s ‘burn the boats’ strategy, and its application in the wider supply chain.

Reports last week that forwarders fear being shut-out as global carriers try to copy’s Maersk’s strategy to focus on large forwarders and BCOs come as little surprise.

This was a very predictable twist of events if you are an outside observer. So predictable that it feels like watching a train wreck in slow-motion.